Whole Foods Market Will There Be Enough Organic Food to...

Unit 5: Whole Foods Market: Will There Be Enough Organic Food to Satisfy the Growing Demand? Kaplan University School of Business and Management MT 460 Management Policy and Strategy Tosha Collins Dr. K. Peterson 2/5/12 Introduction Whole Foods, founded by John Mackey, is one of the largest natural food grocery chains that is trying to bring a more organic and natural way of buying and consuming foods to its consumer base. In order to provide this to consumers, it is important that Whole Foods continues to grow in the organic food market. As they grow, there needs to be continuous supply for the demand for organic food. Synopsis of the Situation Whole Foods entered the industry hitting the ground running, making a name for them†¦show more content†¦Prime store locations and the supply of organic foods are potential scarce resources (Pearce amp; Robinson, 2010). Whole Foods other problem comes from the competition of wholesalers. When selling organic natural foods one cannot package it and sell it in bulk. Define the Problem John Mackey faces the dilemma of being able to meet the goals that have been set for his grocery business and still supply the consumer with quality organic and natural foods. This must be done without jeopardizing the reputation of Whole Foods while continuing the growth in the different communities and countries. John Mackey is uncertain about how to meet the company’s aggressive growth targets (Pearce amp; Robinson, 2010). Alternative Solutions Mackey knows that in order to keep this company going in the direction he wants, he must continue to provide quality food to his consumers, continue the growth of Whole Foods’, and bring in revenue. The company will need to go after the disposable money and continue to set up stores in the local communities that believe in the mission and vision of Whole Foods. The disposable money comes from the aging baby boomers, urban singles, and women who work. Baby Boomers are the driving demand for organic food in general because they are health-conscious and can afford to pay higher prices (Pearce amp; Robinson, 2010). Baby Boomers are many urban singles and women who work and are more focused on a healthy diet, even if itShow MoreRelatedWhole Foods Market, 2005: Will There Be Enough Organic Food to Satisfy the Growing Demand?1485 Words   |  6 PagesCase 11 Whole Foods Market, 2005: Will there be enough organic food to satisfy the growing demand? Summary Whole food market is the world’s leading retailer of natural and organic food industry. A firm believer in the virtuous circle entwining food chain, human being and mother earth, they conduct their business true and consistent to their business mission and vision by producing the highest quality of products for its customers and high profits for its investors. 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