Research Proposal on Global Marketing Essay Example

Research Proposal on Global Marketing Paper Global marketing is the type of marketing which is aimed to promote goods and services on the territory of nearly every country of the world. Naturally, global marketing differs from the domestic and international marketing greatly and uses different approaches and methods of promotion and transportation of products. It is obvious that global marketing is not a trick of the international corporations which want to earn money; this process is quite natural and it can be called an evolution of economics and business. If the company is a successful one and can compete on the market it can develop further and promote its products all over the world. Nowadays, due to the development of transportation and computer networks which provide rapid connection between different parts of the planet the process of globalization and global marketing appears. There a few elements which are required for the successful development of global marketing. We will write a custom essay sample on Research Proposal on Global Marketing specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Research Proposal on Global Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Research Proposal on Global Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer First of all it is the product. The company is not obliged to produce thousands of types of products, because it is not important. The most essential thing is the quality and the type of the product and its image which would be supported everywhere. Another factor is price. Naturally, the smaller price, the better chances to win the leading places on the global market. Next, delivery is an extremely troublesome factor, which defines the speed and quality of product supply into the different countries. Finally, the type of promotion plays one of the leading roles for global marketing, because it is very difficult to make the people from different countries with different culture, system of values and preferences buy the foreign product systematically. Global marketing is the prior form of marketing nowadays, because the process of globalization touches upon every sphere of human life, especially economics. A global marketing research proposal is the brief presentation of the key ideas which would be investigated deeper in the great research paper. With the help of the research proposal a student persuades the professor to let him investigate the chosen topic and provides explanation of the purpose of the investigation, the core problematic questions and points which require solution, the methodology of the research and the sources used for the analysis of the problem. The proposal demonstrates the predicted results of the research and evaluates the problem of global marketing objectively. The most difficult step in the process of research proposal writing is the organization of the paper and the right tone of writing. A free example research proposal on global marketing found online can be useful for every student who wants to learn to prepare the assignment correctly. With a free sample research proposal on global marketing one can learn to construct and format the paper and convince the professor in the quality of the research. NOTE!!! All free sample research proposals and examples on Global Marketing are 100% plagiarized, we are here to help you! EssayLib.com is a leading research proposal writing service, which can offer you the solution you have been looking for. With thousands of written research papers and proposals for Master’s and PhD degrees, we can give you exactly what you need at very affordable prices. Our experienced writers will prove you that high quality and exclusivity is a trademark of our products. We can guarantee your confidentiality and promise you strict on time delivery. There are many reasons for EssayLib.com to become your favorite research proposal writing service, but all we are asking you – just give us a try!

Common Sense essays

Common Sense essays When someone says that psychology is a process of using simply common sense, this is far fetched. Psychology is the science of behavior and mental processes. (Myers,1998) Psychology is filled with hundreds of different theories and has been using studies to observe peoples behavior for years. Some parts of psychology are common sense, but every thing in life has some part of common sense in it. There are six major perspectives that the psychologists use when trying to figure out what is wrong with one of their patients. These different perspectives cover almost every possible area that can be covered. Psychologists use these different perspectives to try and decipher what the persons problems are and why they react the way they do. The first is a perspective called Neuroscience; this is how the body and brain create emotions, memories, and sensory experiences. The psychologists use this to perspective to try and figure out how the messages that the brain sends out are transmitted through out the body. (Myers. 1998) The psychologists use another perspective to find out how evolution influences behavior tendencies. This is called the evolutionary perspective. Behavior genetics is another perspective that is used to see how much our genes, and our environment, influence our individual differences. (Myers, 1998) These are all biological perspectives; the others have to do with the persons environment. Environment has a lot to do with the way that people react and behave in different situations. The psychologists use the behavioral perspective to find out how we learn observable responses. (Myers, 1998) The cognitive perspective is used to figure out how we process, store, and retrieve information. (Myers, 1998) The last of the perspectives is the behavioral one. This is when they try and figure out the different state of thinking and behavior between different cultures and situations. (Myers, 1998) The ...

Examine the nature and limits of the EU as a global actor with Assignment

Examine the nature and limits of the EU as a global actor with particular reference to trade, aid, security and politics regarding its relations with Ukraine - Assignment Example However, given the complex limits specified by EU to its member states, it has become impossible to admit Ukraine. Ukraine is considered a defiant member since in most occasions it has failed to agree on EU limits. On the other hand, the country has not upgraded to partnership status ‘similar to that accorded to Russia’ given its low volume on trade and quality of infrastructure. The incoming research will examine the nature of limits that have continued binding successfully status maturity. The report will demonstrate the power of European union in different perspectives, most especially sanctions against Russia. As well, the report will investigate EU security ability against possible aggression. The report will prove that the current political crises are not near conclusion given that membership into the union has taken a different form. The current problem began with Ukraine refusing to sign a trade deal with European Union. The treaty that was both an economic and political entity compelled Ukraine to be subjective to European Union. There were a number of political crises, which resulted to questions of corruption. Students and other young people constantly protested against the incoming and outgoing regimes. In fact, concerns of corruption polarized the entire scene. Militia who continued fighting in the countryside joined rowdy youths. As a result, the country has heavily been balkanized by gangs wanting to control different areas. The number of current segments is four. Meanwhile, Russia annexed Crimea due to gas concerns. This made the Kiev based government to panic. As such, Ukraine is being involved in one of the worst trading zone disputes of the 21st, century. As a result, the country has been entangled in a revolutionary political arena. At the center, the European Union (EU) backed by the United States is promoting policies, which compels Ukraine to

Wages ,Unions ,and Labor Term Paper Example | Topics and Well Written Essays - 2500 words

Wages ,Unions ,and Labor - Term Paper Example Moon (2011) cited that the weekly applications of unemployment insurance fell to a 3-1/2 year low. The unemployment rate was reduced to 8.6 percent last November from 9.0 percent in October this year (Dalgleish, 2011). Though this shows an improvement of 0.4 percent, the present unemployment rate is still high (Harrison & Berg, 2011; Felsenthal & da Costa, 2011). This improvement might be undone if the bill which cuts funds allocated for defense in the 2012 budget will be approved by the senate and the president. This bill will cost 800,000 jobs and this might rose up to 1.5 million jobs in the following decade due to legislation passed in August (Felsenthal & da Costa, 2011). High unemployment rate was one of the reasons why thousands of demonstrators marched on ports from Southern California to Alaska last December 12. This march included two of the largest labor unions in country: the longshoremen’s union and the Teamsters (Harrison & Berg, 2011). Part of the rally’s focus was for non-union members; independent workers who earn low wages such as truck drivers said Harrison and Berg (2011). High unemployment rate is one of the major problems of the economy of the United States at present times. ... The U.S. GDP and Unemployment Rate To analyze the current situation in an economic perspective, the country’s data on its Gross Domestic Product (GDP) must first be known together with its unemployment rate. It is important to take note of the economic output at the macro level According to Williamson (2008), â€Å"when the aggregate real GDP is high, the unemployment rate tends to be low since the two variables are countercyclical in nature (p. 594). Graphing these two sets of data will serve as a tool for analysis. Table 1. U.S. Gross Domestic Product 2011  ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­ Quarter 1 Quarter 2 Quarter3  ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­ GDP 0.4 1.3 2.0 Source: Bureau of Economic Analysis Table 2. U.S. Unemployment Rate 2011  ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­ Month Unemployment Rate January 9.0 February 8.9 March 8.8 April 9.0 May 9.1 June 9.2 July 9.1 August 9.1 September 9.1 October 9.0 November 8.6 Sou rce: Bureau of Labor Statistics Graph 1. U.S. GDP and Unemployment Rate 2011 Graph 1 show that the data is in accordance with what Williamson (2008) mentioned regarding GDP and unemployment rate. This further implies that despite the European debt crisis, the U.S. economy is still doing well at the moment, especially since an increase in GDP has been noted in the last quarter together with a significant decrease in unemployment. Production output has increased implying increased earnings. The number of people employed increased which means less spending for the government since the people who avail unemployment benefits decreased. If the bill which permitted the cut of funds in the budget for defense is approved, 800,000 workers will lose their job and the unemployment rate will increase once more. This will lead lesser production

Theories and Types of Depression

Theories and Types of Depression FV17-002 Depression: Seeing the Different Shades of the Blues Between Men and Women Depression comes in many shades of blue. Children and teens act out. Women feel miserable. Men may get angry and reckless. The elderly often feel hopeless. And a lot of people regardless of gender may feel in-between, or all of the above. Erica Westly of Scientific American writes, To Emily Dickinson, it was fixed melancholy. To essayist George Santayana, it was rage spread thin.' The phrases are describing the same emotion: depression. As these famous writers illustrate, depression and its manifestations vary from individual to individual. The symptoms can be generalized, but the variations make it difficult to discern for anyone with an untrained eye. Figuring Depression There are over 150 million people around the world who are saddled with depression, says the World Health Organization, representing about four percent of the adult population. According to the Centers for Disease Control and Prevention (CDC), however, the prevalence of adult depression (aged 40 to 59) in the United States is roughly 10 percent.ÂÂ   Whether the higher figure is due to higher prevalence or because more Americans are aware of it and seeking treatment, one thing is obvious-the alarming statistics deserve attention. There are many other interesting figures about depression. According to Healthline, the incidence and prevalence rates vary by gender, age, and ethnicity. In particular, it says, Women are twice as likely to have depression, and symptoms of depression, as men of the same age. This is confirmed by other sources, including the CDC. These figures prove that indeed, depression has different shades or hues. Depressive Differences between Men and Women Aside from the fact that women are more susceptible to depression, there is growing evidence that they may also experience its symptoms differently from men. Recognizing these differences in the depressive symptoms between men and women is important for their successful diagnosis and treatment. According to the Scientific American article, For women, the primary emotion of depression is usually sadness. For men, it is more typically anger or irritability, often coupled with recklessness. Consequently, the chance of men ignoring the symptoms and going untreated is higher. What could be causing these differences? According to Mental Health America, the contributing influences to the vulnerability of women to depression include biological and social or cultural factors. The biological factors include developmental, reproductive, hormonal, genetic and other biological differences (e.g. premenstrual syndrome, childbirth, infertility and menopause).ÂÂ   PMS (premenstrual syndrome) and PMDD (premenstrual dysphoric disorder) arent really unusual among women. About 20 to 40 percent experience PMS, and 3 to 5 percent are estimated to experience PMDD. The symptoms include depressive symptoms the week before their monthly period. The social factors, on the other hand, include stress from work, family responsibilities, the roles and expectations of women and increased rates of sexual abuse and poverty. Cultural vs. Biological: The Science behind the Differences Could it be biological that depressed women are more vulnerable and sad and that men have the tendency to be angry and rash? Or is it cultural? Some experts believe that there should be no significant differences in symptoms between the genders, because the brain chemistry of depression is basically the same for both. They believe that social norms and expectations influence how the symptoms are expressed. This could be why depressed men are likely to be frustrated about not getting their work done or be angry and vent it on another person. Conversely, women are more likely to feel sad, so they avoid people and experience problems with eating and sleeping. These cultural believers, however, may be becoming a minority. More experts today support the idea that biology plays an important role in depression. There is growing evidence that the different sex hormones influence both vulnerability to depression and its symptoms. This isnt surprising, considering that these are the chemicals that define the basic sexual differences. The evidence that sex hormones affect brain chemistry is undeniable, from the womb and throughout life. Though the brain chemistry is basically the same for the two genders, the interactions of the male and female sex hormones (and their varying levels) with the neurotransmitters could be different, explaining the vulnerability and symptom differences. Seeking Help from Someone Who Understands the Different Hues of Depression When men manifest recklessness and irritability for no apparent reason, it could be a sign of depression, even when they arent sad. When overwhelmed by responsibilities, women may feel sad, and it could be a depressive symptom.ÂÂ   An independent therapist contracted with Carolina Counseling Services in Fuquay-Varina, NC, can help you make the distinction and help you sort out what your specific symptoms mean. Whether the varying shades of depression between genders are related to biology or culture is immaterial. Everyone needs help when depressive symptoms grip them. Seeking help from an expert is a good first step: look for a therapist who understands depression and its varying hues.

Home Rule :: Essays Papers

Home Rule During the time of England’s dominance of Ireland, the citizens of Ireland desperately sought to be free of England’s rule. Because of Ireland’s longing, the Home Rule Movement (HRM) came into existence. In Irish and English history, Home Rule is defined as a political slogan adopted by Irish nationalist in the 19th century to describe their objective of self-government for Ireland (â€Å"Home Rule†). The Home Rule Movement started in 1870 and ended in 1922. Isaac Butt and Charles Parnell led the movement (Home Rule). Because the Irish were insistence in obtaining their freedom, the Home Rule movement caused the following events to occur: The Easter Uprising, an increase in attendance of the Irish Republic Treaty (IRA), the founding of the Sinn Fein, and the Irish Free State. During the HRM, three Home Rule bills were produced and promptly rejected. Ultimately, the fourth Home Rule Bill ended in victory in 1922 (â€Å"Home Rule†). As a result of the Irish having to engage in a difficult and long-fight battle for their independence from England, the people of Ireland began to cause anarchy. This anarchy was known as the Easter Uprising. The Easter Uprising started in April 1916, the day after Easter (Easter Rising) and occurred because Ireland believed the British’s government was devoting sufficient attention to the needs of the people of Ireland (â€Å"Easter Rising†). On the other hand, Britain felt the Irish weren’t worthy of becoming self-governing. The British felt superior to the Irish and thought of them as filthy people who needed to be segregated and taught how to behave properly (â€Å"Home Rule†). There were a couple of groups that helped in the developing the Easter Uprising. There was a group called the Irish Republican Brotherhood whose goal was for Ireland to have independence (Easter Rising). Independence appeared to be on the minds of many Ireland citizens. This group consisted of 2,000 members who kept their plans hidden (â€Å"Easter Uprising†). Another group called the Irish volunteers consisted of about 200,000 men but, only 3,000 took part in the Easter Uprising (Easter Uprising).

ABC Co. Marketing Strategy Case Essay

ABC Manufacturing Company is a manufacturer of fine furniture designed to resemble the furniture used in various historical periods. The company’s furniture is sold by approximately fifty dealers throughout the United States and in several foreign countries. Dealers are carefully selected by ABC to be sure they maintain the high quality imagine that ABC has established in its 100-year history of making fine furniture. Most dealers sell only ABC’s furniture, but a few also sell noncompeting lines of similar quality. Dealers who sell only ABC’s furniture are franchised to do business under ABC’s trade name and would appear to the public to be branch stores rather than independent business. ABC’s factory is a three-story building of heavy timber (mill) construction located in a New England town of 2,500 population. The first floor is used for warehousing and office space, and the two upper floors house the production facilities. The building is 75 years old and has been occupied by ABC since its construction. The local fire department is above average for towns of this size, but its water supply system does not have adequate reserve capacity to maintain pressure for fighting a major fire over a period of several hours. See more:Â  First Poem for You Essay Adjacent to the factory building is a large frame structure used by ABC to store seasoned lumber for its furniture. Lumber is first air dried in the yard adjoining the shed, with the exact drying period depending on the kind of wood involved. The air-dried wood is then kiln dried in ABC’s own kiln, after which it is stored in the frame storage building until needed. ABC’s power plant is located in a brick building about 50 feet from the main plant. It furnishes heat and steam for all operations. Water for the stream boilers is drawn from a large river adjacent to the power plant. Electricity is purchased from a public utility. Due to the length of the seasoning period, ABC usually has on the premises a supply of lumber adequate for four months of operations. Much of the lumber is purchased within a 200-mile radius of the factory, but substantial amounts are purchased from more distant sections of the United States or from foreign countries. For example, mahogany lumber, which is used in almost half of ABC’s products, is imported by ABC from Latin American and Africa. Most of the lumber arrives at ABC’s yard by railroad and is shipped FOB point of origin. The imported lumber is shipped by water to the nearest port, approximately 100 miles from ABC’s factory, and then by train to the factory. Some locally produced lumber is delivered to ABC by truck, FOB ABC’s yard. Workers in ABC’s factory use some small power tools, such as saws, planers, lathes, and similar equipment. However, the production process is primarily manual. Highly skilled craftsmen build the company’s products, using many of the same techniques that were used two centuries ago. Furniture finishing is done by hand, and most of the stains, varnishes and other finishing materials are compounded by ABC’s employees according to the company’s proprietary formulas. ABC’s labour force is very stable because each craftsman undergoes a lengthy apprenticeship in the plant and because ABC pays wages that are relatively high by the standards of the community. Management considers the high wages to be necessary because of the time and expense required to hire and train a replacement for a craftsman who leaves the firm. Some finished furniture is shipped by railroad, but most of it is shipped by contract carrier trucks. The contract with the trucker does not include any provision relative to liability for damage to goods in transit. Export shipments are transported by truck to the nearest port and by water to the country of destination. All shipments are made FOB purchaser’s warehouse. All sales, including export sales, are made on open account and only to ABC’s established dealers. Export accounts usually are denominated in and payable in the currency of the importer’s country. Accounts receivable, on the average, are equal to about one-eighth of annual sales. Accounts receivable records are kept on ABC’s computer in the office section of the first floor of the factory building. The computer is also used for inventory and production control, payroll management, and other accounting functions. The computer equipment is owned by ABC. The office is cut off from the warehouse section of the first floor by a wood partition. The office and computer room are air conditioned, but the remainder of the building is not. Duplicate computer tapes, updated weekly, are stored in a well-protected vault in another part of the city. A monthly fee is paid for the tape storage. ABC owns several small trucks that are used to move lumber about its own premises and for local pickup and delivery. The trucks are kept in the lumber storage shed when they are not in use. Several lift trucks are used for moving lumber and other heavy items in and around the factory and lumber storage area. A freight elevator moves materials, finished furniture, lift trucks, and other equipment between floors in the factory. Automatic grillwork gates have been installed to prevent workers from falling into the elevator shaft. There is no passenger elevator. Workers use either the freight elevator or the open stairwells when moving between floors. Steel fire escapes have been installed on the exterior of the building to facilitate evacuation of the upper floors in case of fire or other catastrophe. ABC Manufacturing Company is wholly owned by its president, Mr. Carpenter, who is the grandson of the company’s founder. Mr. Carpenter is considered wealthy by local standards. However, his fortune consists almost entirely of the stock of ABC Manufacturing Company, and he is dependent on his salary and company dividends for his livelihood. Nearly all of ABC’s operating profit has been paid in dividends in recent years. Consequently, the company has only a modest cushion of liquid assets in excess of its operating needs. Profits have been consistent, but they have been relatively low because of the inefficiency of the present factory facilities. Although the dollar amount of ABC’s sales has increased steadily because of price increases, the physical volume of sales has remained almost constant over the past several years. The lack of growth has resulted primarily from two factors. First, the present plant cannot accommodate greater production because of space limitations, and there is no available land adjacent to the plant to permit expansion. Second, the long training period required for new employees prevents rapid expansion of production. Mr. Carpenter has considered building a new factory at another location in the same town. However, such a move is not financially feasible unless the present plant can be sold, and no prospective purchasers have been found. A move to any location outside its present hometown would not be practical because of the company’s dependence on its well-trained craftsman. The sales manager estimates that both the dealer network and sales could be increased by 30% over the next 5 years if production facilities could be provided. The cost to rebuild the present factory building in its present form would be $2.5 million. However, Mr. Carpenter has indicated that he would not build a new mill-type building to replace the current structure because of the high cost of the thick brick walls and heavy timber interior construction. A new, one-story, noncombustible masonry and steel building of comparable floor area would cost approximately $2 million to build and would be more efficient for ABC’s purpose. The actual cash value of the present factory building is estimated to be $1.5 million, and ABC has insured it for that amount against fire and the extended coverage perils. The lumber storage shed, power plant, table and lumber kiln are also insured for their actual cash values. The following table shows the actual cash value and replacement cost for each of the structures. Table 1: ABC Company Building Values ___________________________________________________________________________________ BuildingActual Cash ValueReplacement Cost Factory$1,500,000$2,500,000 Lumber shed 150,000 200,000 Power plant 230,000 300,000 Kiln 270,000 320,000 ___________________________________________________________________________________ ABC’s annual premium for fire and extended coverage insurance is $136,000, including the coverage for contends of the buildings and for lumber stored in the yard. There have been no fire or extended coverage losses during the past five years and only minor losses prior to that time. The company’s estimated annual workers’ compensation premium is $165,000. Loss experience has been fairly consistent from year to year. Based on past experience, with adjustments for inflation and current benefit levels, normal losses of $104,000 can be expected. The most frequent claims have been small and have resulted from such minor injuries as splinters in hands, several minor dermatitis cases, and sawdust or metal particles in eyes. The more serious injuries have included back strains and loss of fingers in power saws and other power tools. ABC now has 15 percent debit under workers’ compensation experience rating plan. (That is, they are paying a rate 15% greater than manual rates). Questions 1. Identify the following loss exposures faced by ABC Manufacturing Company: 1) Direct property loss exposures 2) Indirect property loss exposures 3) Liability exposures 2. Your suggestions in risk management for ABC Company Case 2: Bite-O-Burger Company (Risk Management and Insurance) Description of Operations The Bite-O-Burger Company is a publicly held corporation. It owns and operates 843 fast-food restaurants located in eleven states in the United States. The restaurants feature a limited menu consisting of hamburgers, French fried potatoes, fried chicken, chili, related food items, and nonalcoholic beverages. The restaurants vary in size, but each is located in a free-standing building and surrounded by customer parking areas. All of the buildings were built to Bite-O-Burger’s plans and specifications and share enough architectural characteristics to make them easily recognized as units of the chain. All have forced air heat and are air conditioned. At current prices, the average replacement cost of the restaurants is estimated at $125,000 per unit for the building and $100,000 for the equipment. Because of differences in size, the replacement cost, including building and equipment, ranges from $175,000 for the smallest restaurants to $300,000 for the largest. The average actual cash value is $205,000 for building and equipment combined. The restaurants vary in age from a few days to approximately 20 years. All of them are owned by Bite-O-Burger, but the newer ones are subject to substantial mortgages. The home office of the company is located in leased space in a building in the business district of a midwestern city. Bite-O-Burger occupies the upper three floors of the thirty-story building. The company’s data processing centre is located on the top floor. All of the computer equipment is leased from the manufacturer. Bite-O-Burger also occupies a leased warehouse near the home office. It is used for storage and distribution of supplies (paper cups, wrapping materials, etc.) and nonperishable food items. Perishable food items are purchased from local suppliers near the restaurants in which they will be used, and they are delivered directly to the restaurants by the suppliers. There is no refrigeration equipment at the warehouse, but each restaurant has a large, walk-in refrigerator. Items from the company warehouse are distributed to the individual restaurants by a fleet of 30 owned tractor-trailer units. The same units also transport goods from the suppliers to the central warehouse when truck-load quantities are purchased. Smaller lots are shipped by common carrier FOB point of shipment. The values of the contents at the warehouse and home office are $15,750,000 and $3,200,000, respectively. Values at both locations are relatively constant throughout the year. Bite-O-Burger advertises extensively in newspapers in the cities in which it has several restaurants. Many of its advertisements feature endorsements of its products by prominent athletes and theatre personalities. Some advertisements feature pictures of local people and their favourable comments on the company’s food and service. The company also sponsors softball and bowling teams in some cities as a part of its public relations program. Bite-O-Burger’s profit and loss statement and an abbreviated balance sheet for last year are shown in Tables 2-1 and 2-2. The company’s operating results for last year were typical of past years, but sales and assets have been growing at a rate of approximately 20% per year. Bite-O-Burger’s fire and extended coverage losses for the five years are shown in Table 2-3. The quotations shown in Table 2-4 have been obtained for fire and extended coverage protection–blanket on buildings and contents on an actual cash value basis. Bite-O-Burger is well aware of the fire exposures associated with restaurants. Extensive fire control equipment has been installed in the kitchens of all units, and especially in the range hoods and in the cooking areas.